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- W2054327873 abstract "The Australian Labor Partys success in the Federal election campaign this year reminds us that its all in the marketing mix, write Stephen Dann and Andrew Hughes.Copyright 2008 Stephen Dann and Andrew Hughes. No part of this article may be reproduced by any means without the written consent of the publisher." @default.
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- W2054327873 date "2008-04-01" @default.
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- W2054327873 title "Lessons from Kevin 07TM: political marketing" @default.
- W2054327873 doi "https://doi.org/10.4225/03/590a890f354f7" @default.
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