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Matches in SemOpenAlex for { <https://semopenalex.org/work/W2054804519> ?p ?o ?g. }

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• W2054804519 abstract "The study extends the existing knowledge by taking a relationship perspective to study the effect of service quality on customer retention. We integrate business‐to‐business marketing literature with service quality literature to develop a model to capture relationship commitment and other influencing factors. The model is improved with help of semi‐structured interviews which is later tested through a survey of 241 companies in the advertising sector. Findings indicate that service quality indeed contributes to the long‐term relationships and customer retention." @default.
• W2054804519 created "2016-06-24" @default.
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• W2054804519 date "2004-11-01" @default.
• W2054804519 modified "2023-10-13" @default.
• W2054804519 title "Service quality and customer retention: building long‐term relationships" @default.
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• W2054804519 doi "https://doi.org/10.1108/03090560410560254" @default.
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