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• W2055425618 abstract "This paper aims to propose a conceptual framework to study the relationship between Market Orientation andOrganizational Performance from Takaful Business’s standpoint in Malaysia. The Innovation was added in thisresearch to represents the mediating factor. Apparently the framework suggests that Market Orientation haspositively effects Performance of the organization. Considering Innovation as the catalyst within therelationship, the mediating effect of it is to be investigated. From the review of literatures, hypotheses weredeveloped to suggest the relationship between the Market Orientation, Innovation and Performance by choosingthe Takaful Operators in Malaysia as the research sample. The findings of this research are expected to providenew ideas for the representative specially Marketing Manager from Takaful industry to increase their level ofmarket penetration which is still low at the present." @default.
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• W2055425618 date "2013-03-18" @default.
• W2055425618 modified "2023-10-06" @default.
• W2055425618 title "A Proposed Conceptual Framework for Market Orientation and Innovation towards Takaful Performance in Malaysia" @default.
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• W2055425618 doi "https://doi.org/10.5539/ijbm.v8n7p100" @default.
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