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• W2055961000 abstract "This analysis looks at how Wal-Mart in Japan—what the Japanese call Seiyu in their homeland—became successful after principles of glocalization theory were adopted. Glocalization implies that a large corporation like Wal-Mart must cater to local tastes and differences and show cultural flexibility in order to boost customer appeal. Wal-Mart's glocalization strategies in Japan revolve around four key themes: (1) cultural adjustment to Japanese-style stores, (2) cultural adjustment to Japanese consumer habits, (3) adjustment to Japanese-style merchandizing and operational systems, and (4) adjustment of work and employee practices. From this vantage point, an important premise of this analysis is that “Wal-Martization”—Wal-Mart's blueprint of corporate culture, everyday low pricing, and intense pressure on suppliers—is not commonly accepted worldwide." @default.
• W2055961000 created "2016-06-24" @default.
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• W2055961000 date "2009-07-07" @default.
• W2055961000 modified "2023-09-26" @default.
• W2055961000 title "Successful Glocalization Practices: The Case of Seiyu in Japan" @default.
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• W2055961000 doi "https://doi.org/10.1080/15475770903028696" @default.
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