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- W2056322275 abstract "This paper synthesizes the findings of a research project using eye tracking technology to study the effectiveness of email designs across a variety of market sectors and demographics, with the objective of identifying common techniques that could be applied to improve engagement and performance. The study covered 50 emails across eight different sectors, from fashion and holidays to daily deals and Christmas gifts. Eye movement data was collected and analysed from over 100 subjects, all of whom were pre-qualified to ensure data validity. A fuller version of the document, with many more examples of email heatmaps and gazeplots, can be downloaded from the Red C website. The paper is written to be of prime interest to email practitioners and designers." @default.
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- W2056322275 date "2012-07-01" @default.
- W2056322275 modified "2023-09-24" @default.
- W2056322275 title "Ten inbox secrets: What eye tracking reveals about designing better emails" @default.
- W2056322275 doi "https://doi.org/10.1057/dddmp.2012.23" @default.
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