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• W2056361489 abstract "This paper divides store brands into generic ones versus individual ones. Accordingly, two types of store brand loyalty are discussed, namely general versus individual brand loyalty. It also analyzes perceptions of 2-tier store brands in terms of perceived quality and value, and explores the respective effects of consumer knowledge and brand attitude on store loyalty. Results show that both low-priced and medium-priced store brands are able to build individual store brand loyalty and store loyalty among customers. Managerial implications are also provided." @default.
• W2056361489 created "2016-06-24" @default.
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• W2056361489 date "2010-02-14" @default.
• W2056361489 modified "2023-10-10" @default.
• W2056361489 title "The effects of 2-tier store brands’ perceived quality, perceived value, brand knowledge, and attitude on store loyalty" @default.
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• W2056361489 doi "https://doi.org/10.1007/s11782-010-0001-7" @default.
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