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- W2056523572 abstract "An experiential construct was developed and applied to an online information search context involving new customers of a commercial website. The construct reflects daydreaming, enjoyment, and immersion. Our results show: (a) the online consumption experience has significant influence on attitude toward the website and intention to revisit, (b) enduring involvement and rational engagement have positive effects on daydreaming and enjoyment, (c) Internet search skill has no association with enjoyment or immersion. Practical implications and future research directions are discussed. Copyright © 2010 ASAC. Published by John Wiley & Sons, Ltd.Dans cet article, un construit experientiel est elabore et applique a un contexte de recherche d'informations via Internet impliquant les nouveaux clients d'un site web commercial. Le construit met en evidence le reve eveille, le plaisir et l'immersion. Les resultats indiquent: (a) que l'experience de consommation en ligne a une influence majeure sur l'attitude envers le site web et l'intention de le revisiter; (b) que l'implication durable et l'engagement rationnel ont des effets positifs sur le reve eveille et le plaisir; (c) que la capacite de faire des recherches sur Internet n'a aucun lien avec le plaisir ou l'immersion. L'article s'acheve par une presentation des implications pratiques de l'etude et des pistes de recherche futures. Copyright © 2010 ASAC. Published by John Wiley & Sons, Ltd." @default.
- W2056523572 created "2016-06-24" @default.
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- W2056523572 date "2010-10-03" @default.
- W2056523572 modified "2023-09-26" @default.
- W2056523572 title "The experiential aspects of online search information for new customers to a website" @default.
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- W2056523572 doi "https://doi.org/10.1002/cjas.176" @default.
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