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- W2056552459 abstract "SUMMARY This article focuses on the campaigning knowledge and ideas which underpin US campaigning strategies, ft argues that “professionalization,” commonly regarded as the hallmark of US-style campaigns, has been overestimated. US campaigning knowledge remains dominated by “political folk wisdom.” US campaigning is an evolving business, with some fledgling signs of professionalism, but what it now represents is the commercial rather than professional paradigm. This helps us to understand why US influence abroad may be limited, because the less “professional” the knowledge, the less likely to transcend the specifics of the US situation. However, it also helps identify practices, stemming mainly from marketing, where US practice shows signs of professionalism and is more likely to be influenial abroad." @default.
- W2056552459 created "2016-06-24" @default.
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- W2056552459 date "1999-06-18" @default.
- W2056552459 modified "2023-09-25" @default.
- W2056552459 title "The Model Professionals? Political Marketing in the United States and the Prospects of Americanization of Global Campaigning" @default.
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- W2056552459 doi "https://doi.org/10.1300/j037v07n02_05" @default.
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