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- W2056585604 abstract "Co-creation is a new business strategy that creates mutual value for both the firm and the consumer through active collaboration among stakeholders. This includes a broader range of participants compared to the traditional environment. Co-creation is currently being applied to a wide range of fields such as marketing, manufacturing, governance, and other disciplines. With a growing interest in co-creation, it is vital to establish a clearly define concept of what co-creation is and what it encompasses. Therefore, the goal of this study is to define the concept of co-creation, to discover current research trends within this area, and to suggest a future research agenda. For this study extensive literature review on co-creation was carried out, adding this paper to the body of co-creation research as a pioneer study." @default.
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- W2056585604 date "2014-03-31" @default.
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- W2056585604 title "Co-creation: Overview and Research Agenda" @default.
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- W2056585604 doi "https://doi.org/10.5859/kais.2014.23.1.203" @default.
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