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- W2056656104 abstract "Abstract Conducting an all-out war with the competition is a more short-sighted and less productive strategy than collaborating with customers to develop long-term, mutually satisfying relationships." @default.
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- W2056656104 date "1984-11-01" @default.
- W2056656104 modified "2023-09-25" @default.
- W2056656104 title "The collaborative approach to marketing" @default.
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