FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2057285598> ?p ?o ?g. }

• W2057285598 endingPage "1438" @default.
• W2057285598 startingPage "1421" @default.
• W2057285598 abstract "Purpose – The ethicality of using audience segmentation in social marketing contexts has typically been framed within either a consequentialist or non-consequentialist perspective, leading to a hitherto intractable debate. This paper seeks to shed new light on this debate using two alternative ethical frameworks: the theory of just health care (TJHC) and integrative social contracts theory (ISCT). Design/methodology/approach – The paper uses cross-sectional survey data from a Kenyan social marketing campaign that aimed to increase awareness and support for the use of anti-retroviral therapy (ART), a class of drugs that inhibit the development of HIV. Findings – Application of the TJHC and ISCT to the Kenyan social marketing campaign revealed the use of audience segmentation to be ethically justified. Moreover, the TJHC provided a useful framework for guiding decisions about the selection of target audience(s) in health-related contexts. Practical implications – In situations where there are known asymmetries in exposure to mass media channels, adopting a non-segmented mass-media approach may unintentionally entrench pre-existing disparities in health knowledge. Originality/value – The application of the TJHC and ISCT to health-related social marketing contexts offers a means of resolving the longstanding debate about the ethicality of audience segmentation. The ethical principles underpinning the TJHC also provide a decision-making framework to guide discussions about whether audience segmentation should be based on cost-effectiveness (consequentialism) or need (non-consequentialism). This is particularly relevant in social marketing settings, where the resources available for conducting campaigns are often limited and segmentation decisions about the groups that are targeted or excluded can have important health-related implications." @default.
• W2057285598 created "2016-06-24" @default.
• W2057285598 creator A5018639671 @default.
• W2057285598 creator A5061183972 @default.
• W2057285598 creator A5076666218 @default.
• W2057285598 creator A5079730686 @default.
• W2057285598 date "2013-09-20" @default.
• W2057285598 modified "2023-10-15" @default.
• W2057285598 title "Ethical evaluation of audience segmentation in social marketing" @default.
• W2057285598 cites W1533216549 @default.
• W2057285598 cites W1971909750 @default.
• W2057285598 cites W1972559961 @default.
• W2057285598 cites W1972812122 @default.
• W2057285598 cites W1978590047 @default.
• W2057285598 cites W1987277846 @default.
• W2057285598 cites W2010087945 @default.
• W2057285598 cites W2017414668 @default.
• W2057285598 cites W2020461989 @default.
• W2057285598 cites W2024291509 @default.
• W2057285598 cites W2027183268 @default.
• W2057285598 cites W2032620982 @default.
• W2057285598 cites W2034025364 @default.
• W2057285598 cites W2038381833 @default.
• W2057285598 cites W2043808699 @default.
• W2057285598 cites W2043911941 @default.
• W2057285598 cites W2044385847 @default.
• W2057285598 cites W2044418793 @default.
• W2057285598 cites W2044873211 @default.
• W2057285598 cites W2047138245 @default.
• W2057285598 cites W2055761605 @default.
• W2057285598 cites W2061276405 @default.
• W2057285598 cites W2066655538 @default.
• W2057285598 cites W2067997311 @default.
• W2057285598 cites W2069442183 @default.
• W2057285598 cites W2076896921 @default.
• W2057285598 cites W2076983043 @default.
• W2057285598 cites W2086151674 @default.
• W2057285598 cites W2088478132 @default.
• W2057285598 cites W2091188596 @default.
• W2057285598 cites W2093859299 @default.
• W2057285598 cites W2098362615 @default.
• W2057285598 cites W2098970683 @default.
• W2057285598 cites W2102266893 @default.
• W2057285598 cites W2102824622 @default.
• W2057285598 cites W2104962426 @default.
• W2057285598 cites W2111778050 @default.
• W2057285598 cites W2133315239 @default.
• W2057285598 cites W2136683144 @default.
• W2057285598 cites W2137247778 @default.
• W2057285598 cites W2167700901 @default.
• W2057285598 cites W2168065289 @default.
• W2057285598 cites W2169039212 @default.
• W2057285598 cites W2170055919 @default.
• W2057285598 cites W2184015064 @default.
• W2057285598 cites W2316523980 @default.
• W2057285598 cites W2322778521 @default.
• W2057285598 cites W2488374682 @default.
• W2057285598 cites W2495751435 @default.
• W2057285598 cites W2898910871 @default.
• W2057285598 cites W2909899515 @default.
• W2057285598 cites W2945149079 @default.
• W2057285598 cites W4243443132 @default.
• W2057285598 cites W4248660655 @default.
• W2057285598 cites W4252136409 @default.
• W2057285598 cites W4253898901 @default.
• W2057285598 doi "https://doi.org/10.1108/ejm-09-2011-0515" @default.
• W2057285598 hasPublicationYear "2013" @default.
• W2057285598 type Work @default.
• W2057285598 sameAs 2057285598 @default.
• W2057285598 citedByCount "42" @default.
• W2057285598 countsByYear W20572855982013 @default.
• W2057285598 countsByYear W20572855982014 @default.
• W2057285598 countsByYear W20572855982015 @default.
• W2057285598 countsByYear W20572855982016 @default.
• W2057285598 countsByYear W20572855982017 @default.
• W2057285598 countsByYear W20572855982019 @default.
• W2057285598 countsByYear W20572855982020 @default.
• W2057285598 countsByYear W20572855982021 @default.
• W2057285598 countsByYear W20572855982022 @default.
• W2057285598 crossrefType "journal-article" @default.
• W2057285598 hasAuthorship W2057285598A5018639671 @default.
• W2057285598 hasAuthorship W2057285598A5061183972 @default.
• W2057285598 hasAuthorship W2057285598A5076666218 @default.
• W2057285598 hasAuthorship W2057285598A5079730686 @default.
• W2057285598 hasConcept C125308379 @default.
• W2057285598 hasConcept C144024400 @default.
• W2057285598 hasConcept C144133560 @default.
• W2057285598 hasConcept C15744967 @default.
• W2057285598 hasConcept C162853370 @default.
• W2057285598 hasConcept C17744445 @default.
• W2057285598 hasConcept C190248442 @default.
• W2057285598 hasConcept C199539241 @default.
• W2057285598 hasConcept C2776950860 @default.
• W2057285598 hasConcept C2777745021 @default.
• W2057285598 hasConcept C2777754422 @default.
• W2057285598 hasConcept C2781286702 @default.
• W2057285598 hasConcept C36289849 @default.
• W2057285598 hasConcept C39549134 @default.

• next