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- W2057477894 abstract "Restaurants represent a significant sales potential tor the wine industry and wineries attempt to develop this market in various ways. The two industries can effectively complement each other through combining their efforts. Wine producers can benefit from direct selling to restaurants because the process of direct selling can help wineries, especially newly developing local wineries, promote their wines and establish brand recognition. This research explores restaurateurs' attitudes toward local wines based on the investigation of the wine product attributes and types of restaurants that offer better opportunities for local wines. Findings indicated that attitudes of restaurateurs have a significant impact on purchases of local wine. Independently owned restaurants were also found to provide better opportunities for local wineries." @default.
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- W2057477894 date "2005-03-01" @default.
- W2057477894 modified "2023-09-26" @default.
- W2057477894 title "Restaurateurs' Attitude Toward Local Wines and Its Influence on Local Wine Purchases" @default.
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- W2057477894 doi "https://doi.org/10.1108/eb008792" @default.
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