FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2057697841> ?p ?o ?g. }

• W2057697841 endingPage "445" @default.
• W2057697841 startingPage "427" @default.
• W2057697841 abstract "Mobile media, especially cellphones, are now seen and heard everywhere, forming an intrinsic part of the daily lives and habits of billions of people worldwide. Curiously, despite this wide diffusion and remarkable rate of adoption, as an advertising platform the cellphone is, in the words of one commentator, still very much ‘a mass medium waiting for the kiss of life’. This article examines why this is the case, by exploring the ‘complex mobile phone ecosystem’ and the factors that contribute to the rather hesitant adoption of mobile advertising, with particular attention to the inherent conflicts amongst the interested parties in the system. It does this through a meta-analysis of themes and issues evinced in mainstream media and the advertising trade press. Study of this data is supplemented by drawing on a number of critical studies within the available research literature on the subject." @default.
• W2057697841 created "2016-06-24" @default.
• W2057697841 creator A5017079399 @default.
• W2057697841 creator A5073900233 @default.
• W2057697841 date "2009-10-30" @default.
• W2057697841 modified "2023-10-15" @default.
• W2057697841 title "'Waiting for the Kiss of Life'" @default.
• W2057697841 cites W1524719444 @default.
• W2057697841 cites W1601443883 @default.
• W2057697841 cites W1840352159 @default.
• W2057697841 cites W1964587216 @default.
• W2057697841 cites W2018306408 @default.
• W2057697841 cites W2050565281 @default.
• W2057697841 cites W2050742576 @default.
• W2057697841 cites W2051866089 @default.
• W2057697841 cites W2053974039 @default.
• W2057697841 cites W2060464845 @default.
• W2057697841 cites W2060602426 @default.
• W2057697841 cites W2064463061 @default.
• W2057697841 cites W2065716785 @default.
• W2057697841 cites W2081108434 @default.
• W2057697841 cites W2090704358 @default.
• W2057697841 cites W2128336650 @default.
• W2057697841 cites W2130344866 @default.
• W2057697841 cites W2149164311 @default.
• W2057697841 cites W2272240532 @default.
• W2057697841 cites W2477045247 @default.
• W2057697841 cites W2907874111 @default.
• W2057697841 cites W4253684035 @default.
• W2057697841 cites W2051805496 @default.
• W2057697841 doi "https://doi.org/10.1177/1354856509342343" @default.
• W2057697841 hasPublicationYear "2009" @default.
• W2057697841 type Work @default.
• W2057697841 sameAs 2057697841 @default.
• W2057697841 citedByCount "18" @default.
• W2057697841 countsByYear W20576978412012 @default.
• W2057697841 countsByYear W20576978412013 @default.
• W2057697841 countsByYear W20576978412014 @default.
• W2057697841 countsByYear W20576978412015 @default.
• W2057697841 countsByYear W20576978412016 @default.
• W2057697841 countsByYear W20576978412021 @default.
• W2057697841 crossrefType "journal-article" @default.
• W2057697841 hasAuthorship W2057697841A5017079399 @default.
• W2057697841 hasAuthorship W2057697841A5073900233 @default.
• W2057697841 hasConcept C108827166 @default.
• W2057697841 hasConcept C109929346 @default.
• W2057697841 hasConcept C112698675 @default.
• W2057697841 hasConcept C136764020 @default.
• W2057697841 hasConcept C138885662 @default.
• W2057697841 hasConcept C140878338 @default.
• W2057697841 hasConcept C144024400 @default.
• W2057697841 hasConcept C144133560 @default.
• W2057697841 hasConcept C17744445 @default.
• W2057697841 hasConcept C199539241 @default.
• W2057697841 hasConcept C2777421447 @default.
• W2057697841 hasConcept C2777617010 @default.
• W2057697841 hasConcept C2777855551 @default.
• W2057697841 hasConcept C2778707766 @default.
• W2057697841 hasConcept C29595303 @default.
• W2057697841 hasConcept C31258907 @default.
• W2057697841 hasConcept C36289849 @default.
• W2057697841 hasConcept C41008148 @default.
• W2057697841 hasConcept C41895202 @default.
• W2057697841 hasConcept C558299567 @default.
• W2057697841 hasConcept C76155785 @default.
• W2057697841 hasConceptScore W2057697841C108827166 @default.
• W2057697841 hasConceptScore W2057697841C109929346 @default.
• W2057697841 hasConceptScore W2057697841C112698675 @default.
• W2057697841 hasConceptScore W2057697841C136764020 @default.
• W2057697841 hasConceptScore W2057697841C138885662 @default.
• W2057697841 hasConceptScore W2057697841C140878338 @default.
• W2057697841 hasConceptScore W2057697841C144024400 @default.
• W2057697841 hasConceptScore W2057697841C144133560 @default.
• W2057697841 hasConceptScore W2057697841C17744445 @default.
• W2057697841 hasConceptScore W2057697841C199539241 @default.
• W2057697841 hasConceptScore W2057697841C2777421447 @default.
• W2057697841 hasConceptScore W2057697841C2777617010 @default.
• W2057697841 hasConceptScore W2057697841C2777855551 @default.
• W2057697841 hasConceptScore W2057697841C2778707766 @default.
• W2057697841 hasConceptScore W2057697841C29595303 @default.
• W2057697841 hasConceptScore W2057697841C31258907 @default.
• W2057697841 hasConceptScore W2057697841C36289849 @default.
• W2057697841 hasConceptScore W2057697841C41008148 @default.
• W2057697841 hasConceptScore W2057697841C41895202 @default.
• W2057697841 hasConceptScore W2057697841C558299567 @default.
• W2057697841 hasConceptScore W2057697841C76155785 @default.
• W2057697841 hasIssue "4" @default.
• W2057697841 hasLocation W20576978411 @default.
• W2057697841 hasOpenAccess W2057697841 @default.
• W2057697841 hasPrimaryLocation W20576978411 @default.
• W2057697841 hasRelatedWork W1944944343 @default.
• W2057697841 hasRelatedWork W1997668627 @default.
• W2057697841 hasRelatedWork W2345721570 @default.
• W2057697841 hasRelatedWork W2387362055 @default.
• W2057697841 hasRelatedWork W3007470342 @default.
• W2057697841 hasRelatedWork W30818538 @default.
• W2057697841 hasRelatedWork W4242124580 @default.
• W2057697841 hasRelatedWork W4252246004 @default.

• next