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• W2057964272 abstract "The purposes of the study were (1) to segment the female apparel market based on descriptive clothing benefits sought by female consumers, and (2) to develop a profile of each segment concerning psychographics, shopping orientations, patronage behavior and demographics. Nationwide data (n = 610) were collected via a mail questionnaire sent to 1,000 females. Using cluster analysis on benefits sought factors, three groups were identified and labeled as (1) Symbolic/Instrumental Users of Clothing (51%); (2) Practical/Conservative Users of Clothing (35%); and (3) Apathetic Users of Clothing (14%). MANOVA and Chi-square statistics revealed significant differences among the three benefits segments on 10 psychographic factors, 3 shopping orientation factors, 1 patronage behavior variable, and 7 demographic factors. A profile of these groups was developed; marketing and theoretical implications were provided." @default.
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• W2057964272 date "1994-01-01" @default.
• W2057964272 modified "2023-10-03" @default.
• W2057964272 title "Benefit Segments of the Female Apparel Market: Psychographics, Shopping Orientations, and Demographics" @default.
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• W2057964272 doi "https://doi.org/10.1177/0887302x9401200201" @default.
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