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- W2058049316 abstract "What would be required to make the content of public relations programs consistent with the recommendations of the latest commission on public relations education, the rules of the educational accrediting agency and, ultimately, the needs of today's public relations employers? Short of more flexibility in the study restrictions of the Accrediting Council on Education in Journalism and Mass Communications, in the face of the 1981 Commission recommendations, students would have to choose courses from outside their major departments to receive adequate preparation for a career in public relations. The author notes that, “while relatively little would be required… to tailor existing accredited public relations curricula to the 1981 Commission recommendations… a greater level of difficulty could arise in implementing these recommendations with the confines of th ’75 percent rule’ (the ACEJMC rule that requires students in its accredited programs to take no more than 25 percent of their coursework ib their major).“ This article surveys the variations among accredited program and shows where and what types of changes would be required." @default.
- W2058049316 created "2016-06-24" @default.
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- W2058049316 date "1984-03-01" @default.
- W2058049316 modified "2023-09-27" @default.
- W2058049316 title "Public relations curricula in transition" @default.
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- W2058049316 doi "https://doi.org/10.1016/s0363-8111(84)80019-3" @default.
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