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• W2058201076 abstract "Purpose: based on the known in the literature difference between expected and perceived quality, this study examines the factors and the ways that influence the passenger to select a ferry operator. Methodology/approach: the research attempts to shed some light on the importance of every selection determinant by employing multinomial logistics analysis which identify that the convenience determinant is pivotal when selecting a service. Findings: the main findings of the study indicate that among six different combinations of factors—models—perceived service quality together with price and convenience (satisfaction determinants) best describe the choice procedure followed by the passenger. The evidence is drawn from a survey performed in the Greek coastal shipping sector. Originality/value of the paper: to survive in a competitive market, organizations must continuously strive to understand their customers’ wants and needs. Although this is a highly recognized issue in the marketing agenda little or no res..." @default.
• W2058201076 created "2016-06-24" @default.
• W2058201076 creator A5005191816 @default.
• W2058201076 date "2007-12-01" @default.
• W2058201076 modified "2023-09-25" @default.
• W2058201076 title "Who pays the ferryman? An analysis of the ferry passenger's selection dilemma" @default.
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• W2058201076 doi "https://doi.org/10.1080/03088830701695321" @default.
• W2058201076 hasPublicationYear "2007" @default.
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