Matches in SemOpenAlex for { <https://semopenalex.org/work/W2058703800> ?p ?o ?g. }
- W2058703800 endingPage "229" @default.
- W2058703800 startingPage "212" @default.
- W2058703800 abstract "In recent years, artificial intelligence research has provided new tools and techniques for marketing model builders. These tools, when combined with problem-solving knowledge from a specific domain, can be used to create expert systems. This methodology is most applicable in semistructured problem domains where the key relationships are logical rather than numerical and problem-solving knowledge is incomplete. One such problem in marketing is advertising design. In this paper, we describe the application of expert system techniques to the development of ADCAD, a system designed to assist advertisers of consumer products with the formulation of advertising objectives, copy strategy, and the selection of communication approaches. The paper highlights the assembly of ADCAD's knowledge base of ad design heuristics from multiple sources of published research and practitioner expertise and describes its structure and content. We discuss the procedures and obstacles associated with building, implementing, and validating such an expert system. Our experiences with ADCAD suggest that knowledge-based systems have significant potential for the consolidation and integration of marketing knowledge as interactive input for decision makers. We conclude by noting several avenues for the future development of advertising expert systems." @default.
- W2058703800 created "2016-06-24" @default.
- W2058703800 creator A5009114221 @default.
- W2058703800 creator A5012001364 @default.
- W2058703800 creator A5058615209 @default.
- W2058703800 creator A5070839877 @default.
- W2058703800 date "1990-08-01" @default.
- W2058703800 modified "2023-09-25" @default.
- W2058703800 title "A Knowledge-Based System for Advertising Design" @default.
- W2058703800 cites W1481554636 @default.
- W2058703800 cites W1505327459 @default.
- W2058703800 cites W1525136198 @default.
- W2058703800 cites W1528608257 @default.
- W2058703800 cites W1548469221 @default.
- W2058703800 cites W1564733196 @default.
- W2058703800 cites W1569933925 @default.
- W2058703800 cites W1588992499 @default.
- W2058703800 cites W1596324102 @default.
- W2058703800 cites W1718004567 @default.
- W2058703800 cites W1740479172 @default.
- W2058703800 cites W1973899060 @default.
- W2058703800 cites W1974365006 @default.
- W2058703800 cites W1975707616 @default.
- W2058703800 cites W1990403810 @default.
- W2058703800 cites W2007194930 @default.
- W2058703800 cites W2008734990 @default.
- W2058703800 cites W2029445699 @default.
- W2058703800 cites W2030589372 @default.
- W2058703800 cites W2043225870 @default.
- W2058703800 cites W2056445843 @default.
- W2058703800 cites W2058805055 @default.
- W2058703800 cites W2062228572 @default.
- W2058703800 cites W2072838636 @default.
- W2058703800 cites W2074232798 @default.
- W2058703800 cites W2080769151 @default.
- W2058703800 cites W2101961127 @default.
- W2058703800 cites W2102598266 @default.
- W2058703800 cites W2110293626 @default.
- W2058703800 cites W2257538532 @default.
- W2058703800 cites W2315030463 @default.
- W2058703800 cites W2316969064 @default.
- W2058703800 cites W2322144418 @default.
- W2058703800 cites W2325627778 @default.
- W2058703800 cites W2413868313 @default.
- W2058703800 cites W2416786350 @default.
- W2058703800 cites W2418025393 @default.
- W2058703800 cites W2891320507 @default.
- W2058703800 cites W29918420 @default.
- W2058703800 cites W3217444941 @default.
- W2058703800 cites W616123797 @default.
- W2058703800 cites W617816117 @default.
- W2058703800 cites W628322507 @default.
- W2058703800 cites W147959326 @default.
- W2058703800 doi "https://doi.org/10.1287/mksc.9.3.212" @default.
- W2058703800 hasPublicationYear "1990" @default.
- W2058703800 type Work @default.
- W2058703800 sameAs 2058703800 @default.
- W2058703800 citedByCount "71" @default.
- W2058703800 countsByYear W20587038002012 @default.
- W2058703800 countsByYear W20587038002013 @default.
- W2058703800 countsByYear W20587038002014 @default.
- W2058703800 countsByYear W20587038002015 @default.
- W2058703800 countsByYear W20587038002016 @default.
- W2058703800 countsByYear W20587038002017 @default.
- W2058703800 countsByYear W20587038002020 @default.
- W2058703800 countsByYear W20587038002021 @default.
- W2058703800 countsByYear W20587038002022 @default.
- W2058703800 crossrefType "journal-article" @default.
- W2058703800 hasAuthorship W2058703800A5009114221 @default.
- W2058703800 hasAuthorship W2058703800A5012001364 @default.
- W2058703800 hasAuthorship W2058703800A5058615209 @default.
- W2058703800 hasAuthorship W2058703800A5070839877 @default.
- W2058703800 hasConcept C105002631 @default.
- W2058703800 hasConcept C111919701 @default.
- W2058703800 hasConcept C115925183 @default.
- W2058703800 hasConcept C127705205 @default.
- W2058703800 hasConcept C134306372 @default.
- W2058703800 hasConcept C154945302 @default.
- W2058703800 hasConcept C207685749 @default.
- W2058703800 hasConcept C2522767166 @default.
- W2058703800 hasConcept C26517878 @default.
- W2058703800 hasConcept C33923547 @default.
- W2058703800 hasConcept C36503486 @default.
- W2058703800 hasConcept C38652104 @default.
- W2058703800 hasConcept C41008148 @default.
- W2058703800 hasConcept C4554734 @default.
- W2058703800 hasConcept C56739046 @default.
- W2058703800 hasConcept C58328972 @default.
- W2058703800 hasConceptScore W2058703800C105002631 @default.
- W2058703800 hasConceptScore W2058703800C111919701 @default.
- W2058703800 hasConceptScore W2058703800C115925183 @default.
- W2058703800 hasConceptScore W2058703800C127705205 @default.
- W2058703800 hasConceptScore W2058703800C134306372 @default.
- W2058703800 hasConceptScore W2058703800C154945302 @default.
- W2058703800 hasConceptScore W2058703800C207685749 @default.
- W2058703800 hasConceptScore W2058703800C2522767166 @default.
- W2058703800 hasConceptScore W2058703800C26517878 @default.
- W2058703800 hasConceptScore W2058703800C33923547 @default.