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• W2058902215 abstract "Modelling transport choice behaviour traditionally has been addressed using objective measures of attribute data: price, time, etc. The authors argue that actual brand attributes may not be a good casual influence on consumer choice of long distance tourism travel. Choice is more likely to be a function of brand perceptions or brand image, which in turn is a function of past experience, expectations, promotional influences, family life stage and other personal factors. The authors re-examine data gathered in 1985 on tourist travel between Perth and Sydney or Melbourne, Australia; about 2400 miles. The authors model actual behaviour in terms of market share as a function of respondents' perceptions of travel mode attributes using a customised Multinomial Logit program which develops separate explanatory models for identified market segments. Results demonstrate the improvement in predictability over non-segmented models. Implications for tourism operators in promotions, product design and market targeting ..." @default.
• W2058902215 created "2016-06-24" @default.
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• W2058902215 date "1993-09-13" @default.
• W2058902215 modified "2023-09-24" @default.
• W2058902215 title "Modelling Long Distance Pleasure Travel Mode Using Perceived Modal Attributes" @default.
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• W2058902215 doi "https://doi.org/10.1300/j073v02n01_03" @default.
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