Matches in SemOpenAlex for { <https://semopenalex.org/work/W2058972099> ?p ?o ?g. }
Showing items 1 to 95 of
95
with 100 items per page.
- W2058972099 endingPage "162" @default.
- W2058972099 startingPage "147" @default.
- W2058972099 abstract "The widespread use of mobile phones and the rapid increase in the number of subscribers to this service have prompted marketers to adopt this method in the execution of marketing activities and to adopt the concept of mobile marketing, which has provided marketers with a new innovative means as opposed to the conventional means of communication in buying and selling. This study examines the factors affecting the attitudes of consumers (sample respondents) toward mobile marketing that were identified in a number of factors, namely, the attributes of mobile marketing, the nature of information, excitement and attractiveness and credibility. These factors were adopted in the model of this study and divided into five dimensions. Two groups of hypotheses were developed. The first group contains five hypotheses the nature of information, excitement and attractiveness and credibility, on attitudes of consumers toward mobile marketing. The second group includes two hypotheses that pertain to testing the relationship between the components of the study model through the use of Spearman's correlation coefficient. The data collected in this study were based on designing a questionnaire consisting of 32 questions that was distributed to mobile phone users. A total of 352 questionnaires valid for statistical analysis were obtained. The obtained data were processed via statistical methods appropriate for testing the hypotheses, and the results of the statistical analysis have indicated the validity of the hypothesis and that the attributes of mobile marketing, the nature of information, excitement and attractiveness and credibility do have an effect on consumer attitudes (sample respondents) toward mobile marketing." @default.
- W2058972099 created "2016-06-24" @default.
- W2058972099 creator A5011565497 @default.
- W2058972099 date "2012-09-01" @default.
- W2058972099 modified "2023-10-18" @default.
- W2058972099 title "Factors affecting consumer attitudes towards mobile marketing" @default.
- W2058972099 cites W1512841346 @default.
- W2058972099 cites W1969637771 @default.
- W2058972099 cites W1983389040 @default.
- W2058972099 cites W1985366164 @default.
- W2058972099 cites W2016850010 @default.
- W2058972099 cites W2027781430 @default.
- W2058972099 cites W2034595813 @default.
- W2058972099 cites W2064463061 @default.
- W2058972099 cites W2064598480 @default.
- W2058972099 cites W2084551309 @default.
- W2058972099 cites W2090082222 @default.
- W2058972099 cites W2093438941 @default.
- W2058972099 cites W2094255768 @default.
- W2058972099 cites W2103736968 @default.
- W2058972099 cites W2114715941 @default.
- W2058972099 cites W2326253248 @default.
- W2058972099 cites W2601246511 @default.
- W2058972099 cites W3122746573 @default.
- W2058972099 cites W3125597100 @default.
- W2058972099 cites W4241167623 @default.
- W2058972099 cites W4250712981 @default.
- W2058972099 doi "https://doi.org/10.1057/dbm.2012.20" @default.
- W2058972099 hasPublicationYear "2012" @default.
- W2058972099 type Work @default.
- W2058972099 sameAs 2058972099 @default.
- W2058972099 citedByCount "13" @default.
- W2058972099 countsByYear W20589720992013 @default.
- W2058972099 countsByYear W20589720992014 @default.
- W2058972099 countsByYear W20589720992015 @default.
- W2058972099 countsByYear W20589720992017 @default.
- W2058972099 countsByYear W20589720992019 @default.
- W2058972099 countsByYear W20589720992020 @default.
- W2058972099 countsByYear W20589720992022 @default.
- W2058972099 crossrefType "journal-article" @default.
- W2058972099 hasAuthorship W2058972099A5011565497 @default.
- W2058972099 hasBestOaLocation W20589720991 @default.
- W2058972099 hasConcept C11171543 @default.
- W2058972099 hasConcept C112698675 @default.
- W2058972099 hasConcept C144133560 @default.
- W2058972099 hasConcept C15744967 @default.
- W2058972099 hasConcept C162853370 @default.
- W2058972099 hasConcept C17744445 @default.
- W2058972099 hasConcept C185592680 @default.
- W2058972099 hasConcept C198531522 @default.
- W2058972099 hasConcept C199539241 @default.
- W2058972099 hasConcept C2776620684 @default.
- W2058972099 hasConcept C2777421447 @default.
- W2058972099 hasConcept C2780224610 @default.
- W2058972099 hasConcept C31173074 @default.
- W2058972099 hasConcept C41008148 @default.
- W2058972099 hasConcept C43617362 @default.
- W2058972099 hasConcept C76155785 @default.
- W2058972099 hasConceptScore W2058972099C11171543 @default.
- W2058972099 hasConceptScore W2058972099C112698675 @default.
- W2058972099 hasConceptScore W2058972099C144133560 @default.
- W2058972099 hasConceptScore W2058972099C15744967 @default.
- W2058972099 hasConceptScore W2058972099C162853370 @default.
- W2058972099 hasConceptScore W2058972099C17744445 @default.
- W2058972099 hasConceptScore W2058972099C185592680 @default.
- W2058972099 hasConceptScore W2058972099C198531522 @default.
- W2058972099 hasConceptScore W2058972099C199539241 @default.
- W2058972099 hasConceptScore W2058972099C2776620684 @default.
- W2058972099 hasConceptScore W2058972099C2777421447 @default.
- W2058972099 hasConceptScore W2058972099C2780224610 @default.
- W2058972099 hasConceptScore W2058972099C31173074 @default.
- W2058972099 hasConceptScore W2058972099C41008148 @default.
- W2058972099 hasConceptScore W2058972099C43617362 @default.
- W2058972099 hasConceptScore W2058972099C76155785 @default.
- W2058972099 hasIssue "3" @default.
- W2058972099 hasLocation W20589720991 @default.
- W2058972099 hasOpenAccess W2058972099 @default.
- W2058972099 hasPrimaryLocation W20589720991 @default.
- W2058972099 hasRelatedWork W2546132419 @default.
- W2058972099 hasRelatedWork W2913506375 @default.
- W2058972099 hasRelatedWork W2947890332 @default.
- W2058972099 hasRelatedWork W2986688842 @default.
- W2058972099 hasRelatedWork W4221054199 @default.
- W2058972099 hasRelatedWork W4306916417 @default.
- W2058972099 hasRelatedWork W4321843142 @default.
- W2058972099 hasRelatedWork W4322710907 @default.
- W2058972099 hasRelatedWork W624430759 @default.
- W2058972099 hasRelatedWork W3119202855 @default.
- W2058972099 hasVolume "19" @default.
- W2058972099 isParatext "false" @default.
- W2058972099 isRetracted "false" @default.
- W2058972099 magId "2058972099" @default.
- W2058972099 workType "article" @default.