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- W2059032398 abstract "A laboratory test was conducted in the San Francisco Bay area during July 1987 to study the impact of a price premium (25%) on sales of branded, low fat, and natural beef. The effect of a 25% price premium was a 38% reduction in trial purchases. While price resistance was significant, there is a consumer segment willing to pay a premium for a product low in fat and free of artificial ingredients." @default.
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- W2059032398 date "1988-11-01" @default.
- W2059032398 modified "2023-09-28" @default.
- W2059032398 title "Impact of a price premium on sales of branded, low fat, fresh beef" @default.
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- W2059032398 doi "https://doi.org/10.1002/1520-6297(198811)4:6<521::aid-agr2720040603>3.0.co;2-x" @default.
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