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- W2059050873 abstract "Analyses marketing strategies relevant to public library managers at a time of change in the reviewing of public library services with reference to a material questionnaire and case‐study investigation of public library and leisure services marketing. Targeting and the role of marketing in library services were of particular concern." @default.
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- W2059050873 title "MARKETING PUBLIC LIBRARY SERVICES – OPPORTUNITIES FOR CHANGE" @default.
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- W2059050873 doi "https://doi.org/10.1108/01435129210016609" @default.
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