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- W2059385912 abstract "Abstract The advertising community maintains a long-standing interest in theories of emotion. Despite this interest, there is almost no published work relating Jung's theory of the psyche to advertising. Why? We propose two reasons and then suggest a way to introduce Jungian theory into advertising practice." @default.
- W2059385912 created "2016-06-24" @default.
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- W2059385912 date "1991-03-01" @default.
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- W2059385912 title "A Rapprochement between the Advertising Community and the Jungians" @default.
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- W2059385912 doi "https://doi.org/10.1080/01633392.1991.10504961" @default.
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