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• W2059804953 abstract "We conducted a survey on risk perceptions of investment products in the German-speaking area of Switzerland. Unlike the typical two-factor structure documented in the previous literature, we found that knowledge-related scales were highly correlated with risk-related scales, whereas the correlation between perceived risk and historical risk measures was much lower. The respondents perceived those easier-to-understand products as less risky, which was likely driven by the familiarity bias. Our results are in line with the affect heuristic and risk-as-feelings hypotheses." @default.
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• W2059804953 date "2011-03-09" @default.
• W2059804953 modified "2023-10-01" @default.
• W2059804953 title "The Less You Know, the More You Are Afraid of—A Survey on Risk Perceptions of Investment Products" @default.
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• W2059804953 doi "https://doi.org/10.1080/15427560.2011.548760" @default.
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