FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W20600801> ?p ?o ?g. }

• W20600801 startingPage "45" @default.
• W20600801 abstract "INTRODUCTION A dog on a leash pulls its master toward a flock of flushing pigeons in an advertisement for asthma medicine. A cat serenely naps on the couch next to a couple of apartment dwellers fretting about their home loan application in an ad for a mortgage company. A billboard purchased by a check cashing company displays two dogs--a large dog (Big Cash) and a much smaller companion dog (Little Cash). Our favorite household pets play various roles in advertising--as major players in the key message, as message catalysts illuminating a key point, or as background characters that merely set a tone or mood for an ad. The connection they have to the product, service or idea being communicated occasionally is direct (i.e. a pet product), but more often is indirect, and sometimes is, arguably, outright nonexistent (i.e. a golden retriever appears in an ad for medicine). Although advertising creative directors have used dogs and cats in advertising for years, Americans' indulgences in their pets have changed drastically (Kennedy & McGarvey, 2008). Nationally, pets account for more household spending than ever before. Whereas in previous generations, Rover and Fluffy may have gotten a bed, some food and occasional trips to the veterinarian, today's pet owners pour money into such things as designer pet clothes, gourmet pet food, pet daycare, healthcare insurance for their pets and other products and services that make life for Rover and Fluffy more comfortable and secure (Ellson, 2008). Likewise, the importance pets play in the lives of their owners has increased. More than mere companions, Rover and Fluffy now are likely to be treated by their owners as surrogate children, best friends, and partners that add priceless value to life. Holbrook (2008) agrees the role of pets as animal companions has been well documented. This supports the research of Fielding (2008). Utilizing the November 2007 Harris Poll survey data which found nine in 10 pet owners consider their pets members of their family, Fielding (2008) found women are more likely to support this statement (93% to 84%) and dog owners are more likely than cat owners to consider pets family members (93% to 89%). If advertising reflects and amplifies cultural values, and if dogs and cats have attained positions of power in American culture, then one would expect to see dogs and cats play more significant or visible roles in advertisers' creative strategies. The question this research attempts to answer is: How have the changed roles and increased value household pets play in our lives been reflected in advertising? Financial and Social Significance of Pets Pets have become a central part of American life and have, in recent years, even been credited with having a direct positive effect on the health of their owners (Allen, 2003). Pet owners represented 69.1 million (sixty-three %) American households and of these households, forty-five % had multiple pets (Wallenfang, 2005). As further reported by Wallenfang (2005), dogs numbered 73.9 million and were present in 43.5 million households while cats numbered 90.5 million and were present in 37.7 million households. As pets have become more and more important in the lives of their owners, it only stands to reason that marketers and advertisers would portray pets more in their communication messages. Consumers spent $34.4 billion dollars in 2004 (double 1994 figures) and $36.3 billion in 2005 (APPMA, 2006) on their pets (not adjusted for inflation). During the December holidays 55% of dog owners spend an average of $13 on Rover, and although only 37% of cat owners purchase gifts for Fluffy, those who indulge their feline companions spend $30 per cat (Wallenfang, 2005). According to the APPMA National Pet Owners Survey, basic annual expenses for dog and cat owners include: DOG CAT Surgical vet visits $574 $337 Food $241 $185 Kennel boarding $202 $119 Routine vet visits $211 $179 Groomer/grooming aids $107 $ 24 Vitamins $123 $ 32 Treats $ 68 $ 43 Toys $ 45 $ 29 TOTAL $1,571 $948 While the numbers indicate increased levels of spending for pets, there is also an increase in the types of products purchased for pets. …" @default.
• W20600801 created "2016-06-24" @default.
• W20600801 creator A5047235305 @default.
• W20600801 creator A5061545735 @default.
• W20600801 creator A5069186993 @default.
• W20600801 date "2009-01-01" @default.
• W20600801 modified "2023-09-22" @default.
• W20600801 title "Pets in Print Advertising-Are We Seeing More of Rover and Fluffy? A Content Analysis of Four Popular Magazines" @default.
• W20600801 cites W1949785424 @default.
• W20600801 cites W1956328774 @default.
• W20600801 cites W2011848730 @default.
• W20600801 cites W2015053460 @default.
• W20600801 cites W2060663187 @default.
• W20600801 cites W2076831084 @default.
• W20600801 cites W2081466746 @default.
• W20600801 cites W2083031152 @default.
• W20600801 cites W2095566160 @default.
• W20600801 cites W2152207874 @default.
• W20600801 cites W2153222072 @default.
• W20600801 cites W2164771832 @default.
• W20600801 cites W2419038541 @default.
• W20600801 hasPublicationYear "2009" @default.
• W20600801 type Work @default.
• W20600801 sameAs 20600801 @default.
• W20600801 citedByCount "3" @default.
• W20600801 countsByYear W206008012013 @default.
• W20600801 countsByYear W206008012014 @default.
• W20600801 countsByYear W206008012017 @default.
• W20600801 crossrefType "journal-article" @default.
• W20600801 hasAuthorship W20600801A5047235305 @default.
• W20600801 hasAuthorship W20600801A5061545735 @default.
• W20600801 hasAuthorship W20600801A5069186993 @default.
• W20600801 hasConcept C10138342 @default.
• W20600801 hasConcept C112698675 @default.
• W20600801 hasConcept C136764020 @default.
• W20600801 hasConcept C142362112 @default.
• W20600801 hasConcept C144133560 @default.
• W20600801 hasConcept C153349607 @default.
• W20600801 hasConcept C162853370 @default.
• W20600801 hasConcept C2524010 @default.
• W20600801 hasConcept C2778083465 @default.
• W20600801 hasConcept C33923547 @default.
• W20600801 hasConcept C41008148 @default.
• W20600801 hasConcept C512170562 @default.
• W20600801 hasConcept C58033187 @default.
• W20600801 hasConcept C90673727 @default.
• W20600801 hasConceptScore W20600801C10138342 @default.
• W20600801 hasConceptScore W20600801C112698675 @default.
• W20600801 hasConceptScore W20600801C136764020 @default.
• W20600801 hasConceptScore W20600801C142362112 @default.
• W20600801 hasConceptScore W20600801C144133560 @default.
• W20600801 hasConceptScore W20600801C153349607 @default.
• W20600801 hasConceptScore W20600801C162853370 @default.
• W20600801 hasConceptScore W20600801C2524010 @default.
• W20600801 hasConceptScore W20600801C2778083465 @default.
• W20600801 hasConceptScore W20600801C33923547 @default.
• W20600801 hasConceptScore W20600801C41008148 @default.
• W20600801 hasConceptScore W20600801C512170562 @default.
• W20600801 hasConceptScore W20600801C58033187 @default.
• W20600801 hasConceptScore W20600801C90673727 @default.
• W20600801 hasIssue "1" @default.
• W20600801 hasLocation W206008011 @default.
• W20600801 hasOpenAccess W20600801 @default.
• W20600801 hasPrimaryLocation W206008011 @default.
• W20600801 hasRelatedWork W1905871472 @default.
• W20600801 hasRelatedWork W2010951270 @default.
• W20600801 hasRelatedWork W2024560507 @default.
• W20600801 hasRelatedWork W2129564638 @default.
• W20600801 hasRelatedWork W2133886150 @default.
• W20600801 hasRelatedWork W2184131412 @default.
• W20600801 hasRelatedWork W2395269261 @default.
• W20600801 hasRelatedWork W2469164319 @default.
• W20600801 hasRelatedWork W2518087207 @default.
• W20600801 hasRelatedWork W2556744023 @default.
• W20600801 hasRelatedWork W2586216254 @default.
• W20600801 hasRelatedWork W2732663235 @default.
• W20600801 hasRelatedWork W2800431311 @default.
• W20600801 hasRelatedWork W285165697 @default.
• W20600801 hasRelatedWork W2940757482 @default.
• W20600801 hasRelatedWork W3125848410 @default.
• W20600801 hasRelatedWork W3134776443 @default.
• W20600801 hasRelatedWork W3154333619 @default.
• W20600801 hasRelatedWork W3214513720 @default.
• W20600801 hasRelatedWork W3165450117 @default.
• W20600801 hasVolume "13" @default.
• W20600801 isParatext "false" @default.
• W20600801 isRetracted "false" @default.
• W20600801 magId "20600801" @default.
• W20600801 workType "article" @default.