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- W2060129360 abstract "Prologue: The worlds of business and medicine share a steadfast belief in free enterprise, but as health care costs have spiraled upward, this philosophical tie has become less compelling as a buffer between their conflicting interests as buyer and seller of health services. Robert Burnett is chief executive officer of the Meredith Corporation, a diversified media company engaged in publishing, printing, broadcasting, and real estate marketing/franchising. For the last seven years, as he explains in this interview, Burnett has been striving to moderate the cost of Meredith's health bill As he conceded in a candid Washington speech several years ago, Burnetts odyssey into medical care has not been a pleasant journey. “Health care cost containment is a dirty project—its filled with personal and sensitive relationships and interrelationships that cause any thinking person, if at all possible, to avoid it … I dont like fooling around with projects like this… but the tragedy is that I can make more money for this corporation and its stockholders in the next three or four or five years… by doing something effective in the way of cost control than 1 can by selling.… Every dollar of health care cost that s saved goes straight to the bottom line,” he told the National Industry Council for HMO Development. Burnett has risen through the ranks at Meredith, and he now holds a position of high esteem in the magazine industry. The Magazine Publishers Association selected Burnett ''publisher of the year” for 1981 and bestowed upon him that industry's highest honor in 1982— the Henry Johnson Fisher Award. Burnett believes to his philosophical core that medical care delivery should be disciplined through marketplace principles, not government regulation. By spearheading a drive to create a health maintenance organization in Des Moines and by demonstrating a willingness to engage in tough bargaining with doctors and hospitals, Burnett is striving to use his muscle as a large private purchaser to inject price competition into health care in Iowa. But he is the first person to tell you that it's a very difficult and time-consuming challenge." @default.
- W2060129360 created "2016-06-24" @default.
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- W2060129360 date "1984-01-01" @default.
- W2060129360 modified "2023-09-24" @default.
- W2060129360 title "Big Business and Health Care In the Heartland: An Interview With Robert Burnett" @default.
- W2060129360 doi "https://doi.org/10.1377/hlthaff.3.1.40" @default.
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