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• W2060146672 abstract "With data collected from 395 students of a business school, investigates the role of institutional image and institutional reputation in the formation of customer loyalty. The results indicate that the degree of loyalty has a tendency to be higher when perceptions of both institutional reputation and institutional image are favourable. The results also show that the addition of the interaction term between both constructs helps to explain more customer loyalty. Discusses research and managerial implications." @default.
• W2060146672 created "2016-06-24" @default.
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• W2060146672 date "2001-11-01" @default.
• W2060146672 modified "2023-10-09" @default.
• W2060146672 title "Image and reputation of higher education institutions in students’ retention decisions" @default.
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• W2060146672 doi "https://doi.org/10.1108/eum0000000005909" @default.
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