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- W2060197510 abstract "Violence in the media has been an issue of research and public debate for many years. An examination of current humorous ads reveals widespread portrayal of men as victims of violence or in denigrating situations that are construed as humorous. This portrayal of men is an unanticipated twist on traditional themes of gender and subordination and suggests a change in what it means to be male in contemporary consumer society." @default.
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- W2060197510 date "2010-12-01" @default.
- W2060197510 modified "2023-10-17" @default.
- W2060197510 title "It's Just a Joke" @default.
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- W2060197510 doi "https://doi.org/10.2753/joa0091-3367390408" @default.
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