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- W2060416608 abstract "Cet article a pour but de montrer que la prise en compte de la confiance dans la marque permet de mieux comprendre les liens entre la qualité d'un produit ou d'un service et la satisfaction des consommateurs. La première partie est consacrée à l'étude des liens entre qualité, confiance et satisfaction, aboutissant à la proposition d'un modèle intégrant la confiance. Une recherche dans le domaine de la restauration rapide met en évidence dans la deuxième partie les relations existant entre l'expérience passée avec la marque, la confiance dans la marque, la qualité perçue et la satisfaction des consommateurs." @default.
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- W2060416608 date "1999-09-01" @default.
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- W2060416608 title "Vers un modèle qualité-satisfaction intégrant la confiance?" @default.
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- W2060416608 doi "https://doi.org/10.1177/076737019901400301" @default.
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