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• W2060822121 abstract "Three experiments were conducted on color preference using a spontaneous selection paradigm with infant participants. Experiment 1 demonstrated that participants prefer red over green in a friendly laboratory environment. Experiment 2 demonstrated that participants' preference for red varies with the context in which the color is presented: Red is preferred in a hospitable context (following a happy face), but not in a hostile context (following an angry face). The opposite pattern was found for the control color green. Experiment 3 used the same context manipulation, but a second control color, gray, was added to clearly examine whether context affects preference for red only. As predicted, given a second alternative choice, context-dependent preference for red, but not green or gray, was found. These results represent the first evidence of context moderation in the color preference literature." @default.
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• W2060822121 date "2009-01-01" @default.
• W2060822121 modified "2023-10-16" @default.
• W2060822121 title "Context specificity of implicit preferences: The case of human preference for red." @default.
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• W2060822121 doi "https://doi.org/10.1037/a0016818" @default.
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