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- W2061004413 abstract "An eclectic view of organisational performance is presented and the ability of mass media to influence it is addressed. A number of cases are considered in the light of this including Northampton Healthcare NHS Trust and the American Electric Power system. Comments are presented in relation to a number of organisations including General Motors, The Inland Revenue and Shell UK. Concludes that communication is a core competence activity in performance management." @default.
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- W2061004413 date "1998-04-01" @default.
- W2061004413 modified "2023-09-28" @default.
- W2061004413 title "Communication practice as corporate business performance: an empirical approach" @default.
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- W2061004413 doi "https://doi.org/10.1108/eb046563" @default.
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