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- W2061036112 abstract "ABSTRACT In the literature, there are contradicting views in regards to the influence of customer satisfaction on market share. In order to make a contribution to the deeper understanding of the parameters that characterise this relationship and analyse its managerial implications, the present paper investigates this relationship in a sample of 600 Greek consumers. Data were analysed for brands from two industries (i.e., bottled water and ouzo). The study concludes that the relationship of customer satisfaction and market share is contingent upon the degree of homogeneity/heterogeneity of the market." @default.
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- W2061036112 date "2002-05-17" @default.
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- W2061036112 title "Customer Satisfaction and Market Share: What Is the Missing Link?" @default.
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- W2061036112 doi "https://doi.org/10.1300/j037v10n04_04" @default.
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