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- W2061508051 abstract "This article analyses the ‘life history’ of Newcastle Brown Ale (NBA), examining its perceived embodiment of ‘Geordie’ culture and authentic, northern, ‘working class’ values, both for a UK and an emerging North American market. Despite no longer being produced in Newcastle, NBA continues to be promoted as a product of the city, bound up with its industrial histories and heritage. Here, I use visual analysis and biography to examine various historic and contemporary advertising campaigns and cultural forms associated with NBA, in order to compare the way it is understood in the UK versus its transatlantic cultural appropriations." @default.
- W2061508051 created "2016-06-24" @default.
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- W2061508051 date "2014-05-04" @default.
- W2061508051 modified "2023-09-26" @default.
- W2061508051 title "From Working Class to Hipster Flash: Locating Newcastle City in Newcastle Brown Ale" @default.
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- W2061508051 doi "https://doi.org/10.1080/14714787.2014.930624" @default.
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