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- W2061522011 abstract "ABSTRACT This article reports on a study of the international strategies of South Korean, Taiwanese, Hong Kong, and Singapore firms in advanced industrialized markets. Thirty-four cases of international strategies were cluster analyzed to identify common strategies. Four main strategies were identified together with their attendant firm characteristics and performance. They include: (1) A strategy of differentiation with aggressive growth objectives and a high degree of parent company support; (2) Low cost strategy and broad product coverage; (3) A focus strategy with limited product range and highly decentralized operation; and (4) A conservative strategy concentrating chiefly on manufacturing skills and serving mainly OEM customers. Variation in performance across clusters was not statistically significant." @default.
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- W2061522011 date "2000-05-30" @default.
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- W2061522011 title "International Strategies of NIC Firms in Europe" @default.
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- W2061522011 doi "https://doi.org/10.1300/j037v08n03_01" @default.
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