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- W2061644210 abstract "From 2001 to 2003 the Confederation plans to carry out a timber promotional programme, in collaboration with the forest and timber industry. The most important goal of this programme will be to increase the use of wood, a native, regenerating resource. One aim will be to use advertising to promote the market demand for timber products. Another will be to increase the competitiveness of the timber production chain. To achieve its objectives, the programme will be divided into five subject modules, the central ones being communication and the market presence of the industry. To support these areas, resource use will be optimised and entrepreneurial performance promoted. In parallel, technological advances will be promoted. The programme's content will be established during the initial phase of the programme. This process marks the starting point of the programme. The promotional programme will be officially launched in spring 2001, and will be linked to a major forest and timber industry event." @default.
- W2061644210 created "2016-06-24" @default.
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- W2061644210 date "2001-03-01" @default.
- W2061644210 modified "2023-09-25" @default.
- W2061644210 title "Das Förderprogramm Holz 2001 bis 2003 | The Timber Promotional Programme 2001–2003" @default.
- W2061644210 doi "https://doi.org/10.3188/szf.2001.0091" @default.
- W2061644210 hasPublicationYear "2001" @default.
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