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- W2061661584 abstract "Attitude statements are conceptualized as having evaluative (affective) meaning and hence reinforcement properties. Previous findings consistently indicate that traditional rightwrong reinforcement in a discrimination learning task yields higher performance levels than does attitudinal reinforcement. This differential performance has been attributed to differences in reinforcement value. In the present investigation, it was hypothesized that such differences are a function of the heterogeneity of the attitude stimuli. A simple discrimination-learning task was employed (N = 45) with three conditions of reinforcement: traditional right-wrong feedback, similar and dissimilar attitude statements on a heterogeneous variety of topics, and statements involving similarity and dissimilarity on only one homogeneous attitude topic. The hypothesis was supported. Analysis of variance indicated a significant difference among the three experimental groups, with the homogeneous attitude condition yielding the highest performance level." @default.
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- W2061661584 date "1968-10-01" @default.
- W2061661584 modified "2023-09-30" @default.
- W2061661584 title "Attitudinal reinforcement effects as a function of stimulus homogeneity-heterogeneity" @default.
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- W2061661584 doi "https://doi.org/10.1016/s0022-5371(68)80105-7" @default.
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