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- W2061897788 abstract "Hepatitis B and its resultant liver cancer are leading causes of morbidity and mortality among Asians and Pacific Islanders (API). In the United States, the disproportionately high prevalence rates of these diseases in the API population constitute some of the nation's greatest health disparities. However, public awareness remains poor and public health efforts need to be strengthened. The Jade Ribbon Campaign is a culturally and linguistically targeted, evidence-based model programme for health communication to improve awareness among API. This model demonstrates that cultural competency does not simply entail a straightforward transfer of ideas, strategies, and materials from one culture or language to another. Rather, it requires a deep understanding of a target community, a multi-faceted approach, and the buy-in of diverse stakeholders, many of whom may not be in health-care-related fields. This paper discusses the Jade Ribbon Campaign as a model programme to illustrate the strategies and components for developing a successful, culturally competent health awareness campaign." @default.
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- W2061897788 date "2011-04-01" @default.
- W2061897788 modified "2023-10-14" @default.
- W2061897788 title "The Jade Ribbon Campaign: a systematic, evidence-based public awareness campaign to improve Asian and Pacific Islander health" @default.
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- W2061897788 doi "https://doi.org/10.1179/175380611x12950033990214" @default.
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