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- W2062007881 abstract "In this article, I provide thoughts pertinent to my time as editor of the Journal of Advertising (JA). In this context, I offer recollections on the practice of editing JA almost 20 years ago, perspectives on the efficacy of replication research and literature reviews as components of what appears in JA, ideas on possible additions to JA's structure, and concluding thoughts on the importance of maintaining JA's brand equity." @default.
- W2062007881 created "2016-06-24" @default.
- W2062007881 creator A5078832200 @default.
- W2062007881 date "2015-01-02" @default.
- W2062007881 modified "2023-09-30" @default.
- W2062007881 title "TheJournal of Advertising: Historical, Structural, and Brand Equity Considerations" @default.
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- W2062007881 doi "https://doi.org/10.1080/00913367.2014.993487" @default.
- W2062007881 hasPublicationYear "2015" @default.
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