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- W2062282015 abstract "This study used a content analysis of Web sites for 200 public radio stations to measure how stations are creating opportunities for dialogue and relationship building with listeners and donors. Results showed most Web sites were easy to use, provided useful information, gave visitors reasons to return, and had the potential to generate dialogic loops. Many of the sites could improve by making advertising links open in new windows and by providing more information for potential donors. A longitudinal analysis found significant increases from 2011 to 2014 in the number of sites providing links to Facebook, Twitter, and mobile apps." @default.
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- W2062282015 date "2015-01-02" @default.
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- W2062282015 title "Opportunities for Dialogue on Public Radio Web Sites: A Longitudinal Study" @default.
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- W2062282015 doi "https://doi.org/10.1080/19376529.2015.1015872" @default.
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