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- W2062497360 abstract "Five awareness forecasting models embedded in their respective new product introduction models are compared. Conditions which govern the differences in the awareness estimates provided by the various models are delineated. Managerial implications of the results are discussed." @default.
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- W2062497360 date "1984-08-01" @default.
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- W2062497360 title "An Empirical Comparison of Awareness Forecasting Models of New Product Introduction" @default.
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- W2062497360 doi "https://doi.org/10.1287/mksc.3.3.179" @default.
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