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- W2063063071 abstract "Differential game methodology combines two attractive features that are critical to the study of advertising competition: dynamics and multi-competitor decision making. A focused review of two decades of differential game modeling of advertising competition indicates that insights gained to date, while valuable, are of a limited nature, and research in the area needs to extend beyond present limits. Four recent studies are offered as examples of possible directions to follow in continued research." @default.
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- W2063063071 title "Differential game models of advertising competition" @default.
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