Matches in SemOpenAlex for { <https://semopenalex.org/work/W2063133787> ?p ?o ?g. }
Showing items 1 to 82 of
82
with 100 items per page.
- W2063133787 endingPage "2071" @default.
- W2063133787 startingPage "2064" @default.
- W2063133787 abstract "Abstract This study investigates the effects of generating inferences (or failure thereof) with incomplete advertising messages on consumer's belief formation. A factorial design is used to systematically investigate the roles of product knowledge, message structure, and inference prompting in this process. The results show that inference generation or failure affects not only the belief per se , but also the confidence in the belief and that strength of learned beliefs about the product tends to be congruent. Specifically, high knowledge consumers' inferred beliefs are stronger, held with higher confidence, and more congruent with their existing beliefs than those of low knowledge consumers. Interaction effects are also observed between product knowledge and message structure for low knowledge consumers. High knowledge consumers are not affected by message structure or inference prompting condition. Implications of these findings for inference-persuasion research, advertising effectiveness, and future research are discussed." @default.
- W2063133787 created "2016-06-24" @default.
- W2063133787 creator A5048873701 @default.
- W2063133787 date "2014-10-01" @default.
- W2063133787 modified "2023-09-24" @default.
- W2063133787 title "The impact of inference generation on belief formation" @default.
- W2063133787 cites W1963917017 @default.
- W2063133787 cites W1982369264 @default.
- W2063133787 cites W1987595265 @default.
- W2063133787 cites W1990379408 @default.
- W2063133787 cites W1992953540 @default.
- W2063133787 cites W2003685176 @default.
- W2063133787 cites W2012599488 @default.
- W2063133787 cites W2031460050 @default.
- W2063133787 cites W2035782089 @default.
- W2063133787 cites W2045300586 @default.
- W2063133787 cites W2052477924 @default.
- W2063133787 cites W2054830678 @default.
- W2063133787 cites W2055194045 @default.
- W2063133787 cites W2059340733 @default.
- W2063133787 cites W2068600930 @default.
- W2063133787 cites W2083103907 @default.
- W2063133787 cites W2083479504 @default.
- W2063133787 cites W2084325639 @default.
- W2063133787 cites W2091646305 @default.
- W2063133787 cites W2094457527 @default.
- W2063133787 cites W2099342631 @default.
- W2063133787 cites W2108860923 @default.
- W2063133787 cites W2125267904 @default.
- W2063133787 cites W2157461297 @default.
- W2063133787 cites W2167272869 @default.
- W2063133787 cites W2312458280 @default.
- W2063133787 cites W2328832051 @default.
- W2063133787 cites W3122995214 @default.
- W2063133787 cites W3124870005 @default.
- W2063133787 cites W4243074445 @default.
- W2063133787 cites W4243136494 @default.
- W2063133787 cites W4243863255 @default.
- W2063133787 cites W4252076301 @default.
- W2063133787 doi "https://doi.org/10.1016/j.jbusres.2014.04.014" @default.
- W2063133787 hasPublicationYear "2014" @default.
- W2063133787 type Work @default.
- W2063133787 sameAs 2063133787 @default.
- W2063133787 citedByCount "3" @default.
- W2063133787 countsByYear W20631337872014 @default.
- W2063133787 countsByYear W20631337872018 @default.
- W2063133787 countsByYear W20631337872021 @default.
- W2063133787 crossrefType "journal-article" @default.
- W2063133787 hasAuthorship W2063133787A5048873701 @default.
- W2063133787 hasConcept C149782125 @default.
- W2063133787 hasConcept C154945302 @default.
- W2063133787 hasConcept C15744967 @default.
- W2063133787 hasConcept C162324750 @default.
- W2063133787 hasConcept C2776214188 @default.
- W2063133787 hasConcept C41008148 @default.
- W2063133787 hasConceptScore W2063133787C149782125 @default.
- W2063133787 hasConceptScore W2063133787C154945302 @default.
- W2063133787 hasConceptScore W2063133787C15744967 @default.
- W2063133787 hasConceptScore W2063133787C162324750 @default.
- W2063133787 hasConceptScore W2063133787C2776214188 @default.
- W2063133787 hasConceptScore W2063133787C41008148 @default.
- W2063133787 hasIssue "10" @default.
- W2063133787 hasLocation W20631337871 @default.
- W2063133787 hasOpenAccess W2063133787 @default.
- W2063133787 hasPrimaryLocation W20631337871 @default.
- W2063133787 hasRelatedWork W2113132502 @default.
- W2063133787 hasRelatedWork W2367950322 @default.
- W2063133787 hasRelatedWork W2748952813 @default.
- W2063133787 hasRelatedWork W2899084033 @default.
- W2063133787 hasRelatedWork W2902426615 @default.
- W2063133787 hasRelatedWork W2911297108 @default.
- W2063133787 hasRelatedWork W3098068234 @default.
- W2063133787 hasRelatedWork W3107474891 @default.
- W2063133787 hasRelatedWork W3136652852 @default.
- W2063133787 hasRelatedWork W86463150 @default.
- W2063133787 hasVolume "67" @default.
- W2063133787 isParatext "false" @default.
- W2063133787 isRetracted "false" @default.
- W2063133787 magId "2063133787" @default.
- W2063133787 workType "article" @default.