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• W2063221774 abstract "We examine the field of health communication with a multimethodological analysis, presenting a brief historical synopsis of the academic literature as well as the results of a survey administered to academicians who identified communication and health to be major fields of interest. After this descriptive backdrop of health communication, we offer a prescription for an ideal health communicator--that is, one with an interdisciplinary background--to use ethical, persuasive means to craft, deliver, and evaluate campaigns that promote good health and disease prevention; to plan, influence, and implement health policy; and to employ ethical decision making that will enhance the quality of life for individuals and communities throughout the globe." @default.
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• W2063221774 date "1996-02-01" @default.
• W2063221774 modified "2023-09-24" @default.
• W2063221774 title "The Status and Scope of Health Communication" @default.
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• W2063221774 doi "https://doi.org/10.1080/108107396128211" @default.
• W2063221774 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/10947351" @default.
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