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• W2063811070 abstract "ABSTRACT This paper investigates the feasibility of applying SERVQUAL to measure the quality ofservice provided by the establishments of a tourism subsector (hotels) of a tourist destination (Cantabria, an autonomous region in northern Spain), in order to obtain relevant information for decision-making by those in charge of the tourist administration and industry associations of the region. In the specific case of the subsector we have chosen, the most significant variables for a strategic diagnosis, and which have therefore been incorporated into the analysis, are the legal category of the establishment and the geographical zone where it is located. The results of the study have allowed us to identify the categories of establishments, and the zones which require special attention, as well as the sort of interventions needed." @default.
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• W2063811070 date "2005-10-11" @default.
• W2063811070 modified "2023-09-25" @default.
• W2063811070 title "Applying SERVQUAL to Diagnose Hotel Sector in a Tourist Destination" @default.
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• W2063811070 doi "https://doi.org/10.1300/j162v06n01_02" @default.
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