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- W2063935041 abstract "Establishing stable relationships between universities and businesses is as an attractive strategy whereby universities can adapt their activities to the environment. Therefore, it must be ensured that businesses continuously participate in the activities of university institutions. The objective of this article is to identify the factors that determine said continuous participation. The relevance of the subject is that it focuses on the considerable benefits that can be derived from the existence of stable relationships between these agents. Thus, participatory behaviour by businesses in their relationships with a university makes them an important source of cost-free information that allows a university to improve its offerings. The results obtained from the study identify business satisfaction and business commitment as the variables that determine continuing participation by businesses with universities." @default.
- W2063935041 created "2016-06-24" @default.
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- W2063935041 date "2009-05-22" @default.
- W2063935041 modified "2023-10-02" @default.
- W2063935041 title "The Marketing Approach in Relationships Between Universities and Firms" @default.
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- W2063935041 doi "https://doi.org/10.1080/15332660902876869" @default.
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