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- W2064193030 abstract "An approach to analyzing experimental data with multiple criteria is explained and demonstrated on data from a test of the effectiveness of two posters. As a supplement to traditional multivariate analysis of variance and covariance, the application of a step-down F test is advocated when an ordering of the criterion is meaningful, and an analysis of contrasts is recommended when such an ordering is not managerially relevant. The step-down procedure has the advantage of simultaneously testing an overall hypothesis and hypotheses on each criterion variable." @default.
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- W2064193030 date "1980-01-01" @default.
- W2064193030 modified "2023-09-26" @default.
- W2064193030 title "METHODS FOR ANALYZING EXPERIMENTS WITH MULTIPLE CRITERIA" @default.
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- W2064193030 doi "https://doi.org/10.1111/j.1540-5915.1980.tb01124.x" @default.
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