FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2065126543> ?p ?o ?g. }

• W2065126543 endingPage "58" @default.
• W2065126543 startingPage "40" @default.
• W2065126543 abstract "Purpose The importance of branding in industrial contexts has increased, yet a comprehensive model of business‐to‐business (B2B) branding does not exist, nor has there been a thorough empirical study of the applicability of a full brand equity model in a B2B context. This paper aims to discuss the suitability and limitations of Keller's customer‐based brand equity model and tests its applicability in a B2B market. Design/methodology/approach The study involved the use of semi‐structured interviews with senior buyers of technology for electronic tracking of waste management. Findings Findings suggest that amongst organisational buyers there is a much greater emphasis on the selling organisation, including its corporate brand, credibility and staff, than on individual brands and their associated dimensions. Research limitations/implications The study investigates real brands with real potential buyers, so there is a risk that the results may represent industry‐specific factors that are not representative of all B2B markets. Future research that validates the importance of the Keller elements in other industrial marketing contexts would be beneficial. Practical implications The findings are relevant for marketing practitioners, researchers and managers as a starting‐point for their B2B brand equity research. Originality/value Detailed insights and key lessons from the field with regard to how B2B brand equity should be conceptualised and measured are offered. A revised brand equity model for B2B application is also presented." @default.
• W2065126543 created "2016-06-24" @default.
• W2065126543 creator A5010637104 @default.
• W2065126543 creator A5068074801 @default.
• W2065126543 creator A5081117200 @default.
• W2065126543 date "2008-01-18" @default.
• W2065126543 modified "2023-09-27" @default.
• W2065126543 title "An application of Keller's brand equity model in a B2B context" @default.
• W2065126543 cites W1966444189 @default.
• W2065126543 cites W1967295847 @default.
• W2065126543 cites W1973029523 @default.
• W2065126543 cites W1980853081 @default.
• W2065126543 cites W1982532825 @default.
• W2065126543 cites W2009746668 @default.
• W2065126543 cites W2014019221 @default.
• W2065126543 cites W2018552091 @default.
• W2065126543 cites W2018665410 @default.
• W2065126543 cites W2022059673 @default.
• W2065126543 cites W2030946459 @default.
• W2065126543 cites W2032627616 @default.
• W2065126543 cites W2035868681 @default.
• W2065126543 cites W2040447948 @default.
• W2065126543 cites W2044033185 @default.
• W2065126543 cites W2048826347 @default.
• W2065126543 cites W2055287144 @default.
• W2065126543 cites W2066882324 @default.
• W2065126543 cites W2069515548 @default.
• W2065126543 cites W2071694861 @default.
• W2065126543 cites W2077627952 @default.
• W2065126543 cites W2078905163 @default.
• W2065126543 cites W2082972313 @default.
• W2065126543 cites W2087484679 @default.
• W2065126543 cites W2088303698 @default.
• W2065126543 cites W2092380343 @default.
• W2065126543 cites W2175043777 @default.
• W2065126543 cites W2312227375 @default.
• W2065126543 cites W3122857273 @default.
• W2065126543 cites W3125314021 @default.
• W2065126543 cites W4234081717 @default.
• W2065126543 cites W4250477758 @default.
• W2065126543 doi "https://doi.org/10.1108/13522750810845540" @default.
• W2065126543 hasPublicationYear "2008" @default.
• W2065126543 type Work @default.
• W2065126543 sameAs 2065126543 @default.
• W2065126543 citedByCount "176" @default.
• W2065126543 countsByYear W20651265432012 @default.
• W2065126543 countsByYear W20651265432013 @default.
• W2065126543 countsByYear W20651265432014 @default.
• W2065126543 countsByYear W20651265432015 @default.
• W2065126543 countsByYear W20651265432016 @default.
• W2065126543 countsByYear W20651265432017 @default.
• W2065126543 countsByYear W20651265432018 @default.
• W2065126543 countsByYear W20651265432019 @default.
• W2065126543 countsByYear W20651265432020 @default.
• W2065126543 countsByYear W20651265432021 @default.
• W2065126543 countsByYear W20651265432022 @default.
• W2065126543 countsByYear W20651265432023 @default.
• W2065126543 crossrefType "journal-article" @default.
• W2065126543 hasAuthorship W2065126543A5010637104 @default.
• W2065126543 hasAuthorship W2065126543A5068074801 @default.
• W2065126543 hasAuthorship W2065126543A5081117200 @default.
• W2065126543 hasBestOaLocation W20651265432 @default.
• W2065126543 hasConcept C136006765 @default.
• W2065126543 hasConcept C144024400 @default.
• W2065126543 hasConcept C144133560 @default.
• W2065126543 hasConcept C151730666 @default.
• W2065126543 hasConcept C152455256 @default.
• W2065126543 hasConcept C162853370 @default.
• W2065126543 hasConcept C17744445 @default.
• W2065126543 hasConcept C190248442 @default.
• W2065126543 hasConcept C199539241 @default.
• W2065126543 hasConcept C205971072 @default.
• W2065126543 hasConcept C2776950860 @default.
• W2065126543 hasConcept C2779343474 @default.
• W2065126543 hasConcept C2780224610 @default.
• W2065126543 hasConcept C36289849 @default.
• W2065126543 hasConcept C57375061 @default.
• W2065126543 hasConcept C86803240 @default.
• W2065126543 hasConceptScore W2065126543C136006765 @default.
• W2065126543 hasConceptScore W2065126543C144024400 @default.
• W2065126543 hasConceptScore W2065126543C144133560 @default.
• W2065126543 hasConceptScore W2065126543C151730666 @default.
• W2065126543 hasConceptScore W2065126543C152455256 @default.
• W2065126543 hasConceptScore W2065126543C162853370 @default.
• W2065126543 hasConceptScore W2065126543C17744445 @default.
• W2065126543 hasConceptScore W2065126543C190248442 @default.
• W2065126543 hasConceptScore W2065126543C199539241 @default.
• W2065126543 hasConceptScore W2065126543C205971072 @default.
• W2065126543 hasConceptScore W2065126543C2776950860 @default.
• W2065126543 hasConceptScore W2065126543C2779343474 @default.
• W2065126543 hasConceptScore W2065126543C2780224610 @default.
• W2065126543 hasConceptScore W2065126543C36289849 @default.
• W2065126543 hasConceptScore W2065126543C57375061 @default.
• W2065126543 hasConceptScore W2065126543C86803240 @default.
• W2065126543 hasIssue "1" @default.
• W2065126543 hasLocation W20651265431 @default.
• W2065126543 hasLocation W20651265432 @default.
• W2065126543 hasOpenAccess W2065126543 @default.

• next