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• W2065368432 abstract "Purpose This article aims to measure relative attitude as a latent two‐dimensional second‐order factor and to investigate the relationship between relative attitude and repeat purchasing. Design/methodology/approach A conceptual model of attitude‐behaviour consistency and brand loyalty is proposed and empirically tested in the context of frequently purchased consumer goods. Structural equation modelling was used on survey data from 395 households to test the model and corresponding hypotheses. Findings The results support the conceptualization of relative attitude as a composite of purchase involvement and perceived brand differences and also support the hypotheses proposed in our research model. Theoretical and managerial implications are discussed at the end of the article. Originality/value Survey data from 395 households was used to test the model and corresponding hypotheses." @default.
• W2065368432 created "2016-06-24" @default.
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• W2065368432 date "2006-12-01" @default.
• W2065368432 modified "2023-10-06" @default.
• W2065368432 title "An empirical examination of brand loyalty" @default.
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• W2065368432 doi "https://doi.org/10.1108/10610420610712829" @default.
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