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• W2065482310 abstract "The theoretical framework for a number of studies on technology adoption has been either Diffusion Theory (Rogers, 1997), the Technology Acceptance Model (TAM, based on Theory of Reasoned Action) (Davis, 1986), or Social Cognitive Theory (Bandura, 1986). However, to understand the intricacies of such adoption by individuals within an organization, a more integrated approach should be applied. Aspects of the three theories cited here provide the basis for a model that demonstrates the adoption of a web-based application by teachers. Theoretical Framework Rogers' model of adopting an innovation presents five stages in the decision making process: knowledge, persuasion, decision, implementation and confirmation. Of these stages, “it is at the persuasion stage that a general perception of the innovation is developed”. Introducing Davis' TAM and Bandura's Social Cognitive Theory to this pivotal stage provides the multifaceted approach that offers a more refined understanding of the adoption process. TAM predicts computer acceptance behavior based on perceptions of usefulness and ease of use. Social Cognitive Theory adds to this dimensionality by providing a means of analysis for the individual's behavioral and cognitive actions (i.e. self-efficacy and observational learning). A number of studies in the educational domain have looked at teachers and their attitudes towards computers as it relates to adoption. However, study of computer adoption by teachers, as with any group, would be greatly enriched by using the multi-dimensional approach described above. Such an approach takes into consideration the individual's perceptions of their own capabilities as well as their perceptions of the technology. Towards this end, a study has been proposed to provide support to the model briefly described above. The study will examine the significnce of certain factors (attitude, self-efficacy, perceived usefulness and perceived ease of use) as they relate to the adoption, by teachers, of a web-based application. The application promotes interaction between teachers, students and parents. The interaction is by way of teacher web pages that provide information to students and parents about class activities. Data collection for the proposed study will be accomplished in two phases. Phase I will employ a questionnaire to be distributed to approximately 480 teachers who have access to the application. The questions used to test the different factors stated above are based on measures validated by researchers in previous studies (Kay, 1993; Easein & LaRose, 2000; Davis, 1989). During Phase II of the study, individual, open-ended interviews of a sample number of teachers, administrators and technology support staff will be used to provide supportive data. Each of the three theories described here have been applied with success in varied situations. It is hoped that by combining different aspects of these theories to the adoption question, the outcome will be a robust model that provides a more refined understanding of the decision process." @default.
• W2065482310 created "2016-06-24" @default.
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• W2065482310 date "2002-11-01" @default.
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• W2065482310 title "Teachers' attitudes towards computer adoption: An integrated theoretical perspective" @default.
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• W2065482310 doi "https://doi.org/10.1002/meet.14503901115" @default.
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