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• W2065487045 abstract "The authors propose and test a theoretical model addressing direct and indirect (through market share) linkages between Porter's generic business strategies of low cost and differentiation, and profitability (Competitive Strategy, New York: Free Press 1980). Results of a structural equation analysis provide support for a direct, positive relationship between low cost strategies and profitability. The results reveal a primary indirect effect of image differentiation strategies on profitability through market share. Insights are provided regarding the relevance of the market share goal under alternate strategic orientations." @default.
• W2065487045 created "2016-06-24" @default.
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• W2065487045 date "1993-09-01" @default.
• W2065487045 modified "2023-09-23" @default.
• W2065487045 title "An examination of the role of market share position in the strategy-performance equation" @default.
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• W2065487045 doi "https://doi.org/10.1080/09652549300000010" @default.
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