Matches in SemOpenAlex for { <https://semopenalex.org/work/W2065687579> ?p ?o ?g. }
- W2065687579 abstract "Product placement is gaining momentum within advertisers´ marketing communications. This communication tool has been quickly evolving in nowadays media environment and has become a much more complex tool used to achieve different marketing goals. This interest in the market has also increase the academic interest about product placement. Despite this growing interest there is a lack of a tool broadly accepted that allow researchers to identify the different categories of product placement that can be detected in a broad range of audiovisual content. This paper has as a main objective the development of such an analysis tool using a content analysis methodology." @default.
- W2065687579 created "2016-06-24" @default.
- W2065687579 creator A5009943915 @default.
- W2065687579 date "2012-01-11" @default.
- W2065687579 modified "2023-10-05" @default.
- W2065687579 title "Propuesta de una herramienta de análisis de contenido para el emplazamiento de producto en contenidos audiovisuales" @default.
- W2065687579 cites W135007157 @default.
- W2065687579 cites W145138337 @default.
- W2065687579 cites W1479794276 @default.
- W2065687579 cites W1483155202 @default.
- W2065687579 cites W1484035721 @default.
- W2065687579 cites W1494180262 @default.
- W2065687579 cites W1553759981 @default.
- W2065687579 cites W1564427029 @default.
- W2065687579 cites W1571780134 @default.
- W2065687579 cites W1606333164 @default.
- W2065687579 cites W1760600194 @default.
- W2065687579 cites W1963794614 @default.
- W2065687579 cites W1963887345 @default.
- W2065687579 cites W1964518684 @default.
- W2065687579 cites W19713192 @default.
- W2065687579 cites W1972697158 @default.
- W2065687579 cites W1981676688 @default.
- W2065687579 cites W1989521938 @default.
- W2065687579 cites W1996390626 @default.
- W2065687579 cites W1999838077 @default.
- W2065687579 cites W2001135462 @default.
- W2065687579 cites W2004255104 @default.
- W2065687579 cites W2006053529 @default.
- W2065687579 cites W2016465026 @default.
- W2065687579 cites W2020499238 @default.
- W2065687579 cites W2021852108 @default.
- W2065687579 cites W2022135901 @default.
- W2065687579 cites W2027170967 @default.
- W2065687579 cites W2028462504 @default.
- W2065687579 cites W2032450941 @default.
- W2065687579 cites W2034995351 @default.
- W2065687579 cites W2036382935 @default.
- W2065687579 cites W2038067170 @default.
- W2065687579 cites W2040940889 @default.
- W2065687579 cites W2047400782 @default.
- W2065687579 cites W2063531088 @default.
- W2065687579 cites W2073515916 @default.
- W2065687579 cites W2074005469 @default.
- W2065687579 cites W2076071497 @default.
- W2065687579 cites W2080471387 @default.
- W2065687579 cites W2087077251 @default.
- W2065687579 cites W2087531239 @default.
- W2065687579 cites W2090063664 @default.
- W2065687579 cites W2093067651 @default.
- W2065687579 cites W2097139166 @default.
- W2065687579 cites W2104433231 @default.
- W2065687579 cites W2110099338 @default.
- W2065687579 cites W2116087102 @default.
- W2065687579 cites W2150330319 @default.
- W2065687579 cites W2153222072 @default.
- W2065687579 cites W2156022826 @default.
- W2065687579 cites W216264644 @default.
- W2065687579 cites W2165760994 @default.
- W2065687579 cites W2169817727 @default.
- W2065687579 cites W2173766965 @default.
- W2065687579 cites W2197550064 @default.
- W2065687579 cites W2228885767 @default.
- W2065687579 cites W2285119172 @default.
- W2065687579 cites W2299639491 @default.
- W2065687579 cites W2331765832 @default.
- W2065687579 cites W2496884151 @default.
- W2065687579 cites W2777340442 @default.
- W2065687579 cites W2907147533 @default.
- W2065687579 cites W2967428758 @default.
- W2065687579 cites W303848676 @default.
- W2065687579 cites W3106773593 @default.
- W2065687579 cites W623187634 @default.
- W2065687579 doi "https://doi.org/10.5209/rev_pepu.2011.v5.n2.37864" @default.
- W2065687579 hasPublicationYear "2012" @default.
- W2065687579 type Work @default.
- W2065687579 sameAs 2065687579 @default.
- W2065687579 citedByCount "3" @default.
- W2065687579 countsByYear W20656875792017 @default.
- W2065687579 countsByYear W20656875792019 @default.
- W2065687579 countsByYear W20656875792023 @default.
- W2065687579 crossrefType "journal-article" @default.
- W2065687579 hasAuthorship W2065687579A5009943915 @default.
- W2065687579 hasBestOaLocation W20656875791 @default.
- W2065687579 hasConcept C112698675 @default.
- W2065687579 hasConcept C142362112 @default.
- W2065687579 hasConcept C144133560 @default.
- W2065687579 hasConcept C15708023 @default.
- W2065687579 hasConcept C2524010 @default.
- W2065687579 hasConcept C2991781144 @default.
- W2065687579 hasConcept C33923547 @default.
- W2065687579 hasConcept C90673727 @default.
- W2065687579 hasConceptScore W2065687579C112698675 @default.
- W2065687579 hasConceptScore W2065687579C142362112 @default.
- W2065687579 hasConceptScore W2065687579C144133560 @default.
- W2065687579 hasConceptScore W2065687579C15708023 @default.
- W2065687579 hasConceptScore W2065687579C2524010 @default.
- W2065687579 hasConceptScore W2065687579C2991781144 @default.
- W2065687579 hasConceptScore W2065687579C33923547 @default.
- W2065687579 hasConceptScore W2065687579C90673727 @default.